Google Shows How People Search

11 January 2010

Every year, Google gives us a look at the most popular search for terms for the year. The 2009 results show the ten fastest rising and falling search terms on both a global scale, and within the United States. "Michael Jackson" was the fastest rising search term globally, with "Beijing 2008" as the fastest falling term. Within the United States, "Twitter" was the fastest rising search term, and "John McCain" was the fastest falling.

Interestingly, has also revealed some other interesting...

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Google Ignores "Keyword" Meta Tag

23 September 2009

According to Matt Cutts, Google doesn't use the "keywords" meta tag in its web search ranking. This should come as no surprise, really, but unfortunately there are still a lot of people that waste a lot of time on this.

While Google may ignore the "keywords" meta tag, that doesn't necessarily mean it is ignoring all meta tags. For example, Google often  uses the "description" meta tag as the descriptive text for search results snippets. Even so, the "description" meta tag isn't utilized by...

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IAB says Milestone Reached in War on Click Fraud

24 July 2009

The Interactive Advertising Burea just recently announced that they believe a significant milestone has been reached in the "war on click fraud." The IAB released its Click Measurement Guidelines in May, with some of the top tiered media companies already passing the IAB's audits.

The companies that have already passed include some major players like Business.com, Google, Microsoft and Yahoo. When discussing click fraud, major search engines tend to come to the forefront of the conversation...

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Report Shows Facebook is the Most Popular Link-Sharing Tool

21 July 2009

According to a new report released today, if someone finds a link they'd like to share, Facebook will more than likely be where they choose to do it. The new report shows users chose to share links on Facebook over email,Delicious,Digg, Twitter and everything else.

AddToAny, a company that makes a content-sharing widget with the same name, studied the social habits of global Internet and discovered that a whopping 24% prefer to share or publish their links of interest on Facebook. Email...

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A Search Deal Between Microsoft and Yahoo Likely

17 July 2009

After more than a year and a half of negotiating, an online advertising and search deal between Yahoo and Microsoft is starting to seem likely.
Steve Ballmer

Numerous business reports have surfaced recenlty indicating that a Microsoft and Yahoo partnership on search is "imminent."

Microsoft CEO Steve Ballmer said in May that there were still possibilities for Microsoft to work with Yahoo and "create a better search product."

In the past, Yahoo CEO Carol Bartz had expressed interest in an...

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